The effect of Service Innovation and Service Quality on Customer Satisfaction and Customer Loyalty in Auto Lease Industry

碩士 === 南台科技大學 === 工業管理研究所 === 101 === In recent years, the domestic car rental market is becoming highly competitive. Due to such a competitive market, managers must get rid of traditional thinking and pay more attention to the various needs of customers in order to make business continuous. This re...

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Bibliographic Details
Main Authors: Lin chan-wen, 林昭文
Other Authors: 方正中
Format: Others
Language:zh-TW
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/x7e5x9