Kansei Analysis of Sport Utility Vehicles (SUVs) Based on Consumer Visual Angle and SUV Form Features

• Main Author: 賴宏儒
• Other Authors: 童鼎鈞
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10951904625542068318

碩士 === 南台科技大學 === 數位內容與動畫設計研究所 === 101 === The demand of the car from consumers is not only convenient to go everywhere easily but also expect the more additional functions be provided. The most important issue is whether the supplier can meet their various satisfactions becoming the priority while they are purchasing the car. The Sport Utility Vehicle has a multi-function itself and better cross-country utility. It can meet consumers need for both working and leisure time. In other words SUV has been loved by a lot of consumers and became the most potential car in the modern sales market. For the supplier, how to design an impressive product as the consumer decided to buy it at once becoming the issue for every designer. This study is explored the connection of threshold and the style feature between the sample style, the best viewing angle for the product, the best viewing threshold. Analyzing the data between the style feature and viewpoint is to understand the tender change at the heart of consumers and relation if changing the viewpoint. The result of experiment shown most of the testers is interesting the position between the part and border of the part for the SUV series on the market. For the best threshold angles are located the front car around 45°~55° and back car around 135°~140° by 11 sets sample. Therefore, it proved the body of the car is the most attractive part by the tester. According the above data we can analyze the style feature, watch the viewpoint and human’s emotional image during consumers searching for the automobile product. We can know more about the feeling on consumers regarding to the feature image and viewpoint clearly. It also provides many objective datum of designing the car for designer in the future.