Determinants of Customer Relationship Management Performance in Electronic banking sector – The case of banks in Danang city, Vietnam

碩士 === 樹德科技大學 === 經營管理研究所 === 101 === In Vietnam, in spite of Customer Relationship Management (CRM) have been becoming more popular, especially toward commercial banks, much is still unknown to service providers how CRM is effective in view point of customers. This study attempts to address this li...

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Bibliographic Details
Main Authors: Truong Thi Van Anh, 張是云英
Other Authors: 蘇芳霈
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/07559684095737420548