A Study on Consumers’ Behavioral Intention to Enterprise Official Fan Page
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 101 === The rapid development of Internet prompts the rise of social networking sites, and Facebook has become the largest social network site as well as the most popular communication channel. According to Institute for Information Industry (III) statistics in Jun...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51176182814273154286 |