| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 101 === Following the advancing technology with the internet developing, gradually, people receive and share new information in their daily life by information transmiting .Thus, the risen and prevailed virtual community becomes a worth topic to study.
This thesis analyzes the Facebook users with addiction, subjective norm, Internet-using attitude, and perceived behavioral control to the impact of research on behavioral intentions. The Issue are Facebook users who are in different background with variables, user-addiction, subjective norms, network using attitude, the relation in perceived behavioral control on behavioral intentions; the correlation of users with addiction and behavioral intentions, the correlation of subjective norms behavioral intentions, the correlation of the attitude of using internet, and the correlation of perceived behavioral control to behavioral intentions. Finally, based on the framework of this thesis, an empirical model of the research hypothesis is proposed and is proceeding to adjust and discuss.
The object of this thesis is Facebook users, and we collect a total of 395 valid questionnaires to proceed to analyze. The results show that there is a correlation in the majority of Facebook users to behavioral intentions, different relationships and behavioral intentions have different level impacts.
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