Architecture Tourism: A Study of Tourists’ Motivation and Experience

• Main Authors: Yun-hsin Chen, 陳筠心
• Other Authors: Chih-yung Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/aqhuc4

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 101 === This study aims at the tourists who engage in the architecture tourism, and research the tourism motivation, the tourism experience. Through the push motivation, to understand why tourists pay a visit to the sightseeing sites; and through the pull motivation, to estimate how the sightseeing sites attract the tourists. This study also explores the experience of the tourists after they complete their tour. The survey contained four categories: push motivation, pull motivation, tourism experience, and tourist character. The questionnaires were distributed at following sightseeing sites: Banqiao Linfamily, Tamsui Customs Officer’s Residence (Little White House), Beitou library and Drop of Water Memorial. Used convenience sampling, this study utilized a survey method with 380 eligible responses. This survey indicated a large part of the tourists are female, most of them aged 30-39, with college degree, employees of service business. For the most tourists, it was their first visit. In general, they used public transportation system to travel to the sites in companyed with their friends. The time to the sites is less than an hour. The duration of visit depends on the size of the sites. As many as 90% of the tourists are willing to revisit sometime in the future. The push motivations of the architecture tourism lied on “willingness” and “enlightenment” of the tourists; the pull motivation of the architecture tourism focused on “the feature of architecture”. As for tourism experience, the tourists were deeply impressed by “aesthetic experience” and “entertainment experience”. They also had positive memorable experience. The results revealed that the significant differences found in motivations and experience of the tourists with different character. Secondly, the tourism motivation of architecture tourism was positive affected significantly to tourism experience. Moreover, the tourism experience was significantly related to the memorable experience. According to the results, this study makes some offers of recommendations to operation and management of tourism industry. When marketing the sightseeing sites, it should meet the tourism motivations of the tourists, therefore, the tourists can acquire a delightful memorable experience.