A Study of Consumption Identification of Conspicuous Goods from the Perspective of the Popularization of the Commodity - The Example of Apple iPhone
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === In regards with conspicuous consumption, previous researches were more likely to emphasize on the consumption motivation and decision making of fashionable luxurious brands. However, this paper starts to question the qualification of hi-tech devices to b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g38ve3 |