| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 101 === The development of Internet technology, the emergence of social networking sites has changed the way of communication between people, through the Internet, people's relationship to a closer, more and more users choose a Social Website Platform to share with friends and build relationships, making the inextricable relationship between the people and the Social Website Platform.
Social networking sites also changes along with time. The trend to set the personal data to transparency, openness, therefore brings a lot of privacy issues, such as the leakage of personal information. Social networking websites in order to balance openness and privacy issues updates privacy settings, and policy, many times to reduce privacy issues as well.
On October 1, 2012 implementation of the New Personal Data Protection Act is more rigorous to protect of users' personal data. After the implementation of the Act, users make use of social networking sites, we want to know whether they one more concerned about the protection of personal data, the change of the users behavior.
The case of Facebook, to explore after the implementation of the New Personal Data Protection Act, whether the intention of the behavior using the social networking sites is influenced by perceived privacy risk, privacy mechanism and privacy information concerns.
The study surveyed 426 valid samples. According to the results of statistic analyze: information privacy concerns significantly affect attitudes. Perceived privacy risks affect attitude as expected. Structural guarantee and privacy empowerment significantly affect trust. Trust, subjective norms and attitude significantly affect behavioral intentions.
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