A study of a financial website’s users motivation and behavior regarding their stock purchasing

• Main Authors: XIN-YI LI, 李欣怡
• Other Authors: CAI Nian in
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/62872160312591305468

碩士 === 世新大學 === 新聞學研究所(含碩專班) === 101 === "Investment financial" wave swept full Taiwan, regardless of is go in road, and friends party, and advertising, and or TV media, and books magazine are can saw related message, different of investment financial way began in Taiwan hair effect, by its in information society carry forward Hou, not only only has passed who and recipient, also may is recipient became passed who, and passed who becomes recipient, single mode change for bi-directional mode, and these change will serious effect stock market fluctuations, digital media of conversion, more hit Xia a is not burst bomb. This research found, different population is will for investment banking of causes, has most population more tendencies Yu can real-time money, and banking investment, and short-term profit, factors, and tendencies country in the, and high school (vocational), and specialist of qualifications of investors, more may because wants profit and for purchase stock, has nothing to do age and each months salary amount, and most population because simple wanted to money and for investment acts. When more investors to invest with low qualifications, you can imagine, there will be a knowledge divide related issues, subject to the lack of financial knowledge and blindly follow spell out messy financial all media in the information, stock investment impulse, fear will trigger off a series of chain effects. Text will result in financial Web site is divided into five chapters step by step information on investor stock motivation and behavior differences. First chapter for research background and purpose, and brief Taiwan network market profile; second chapter for literature discussion, finishing stock investment people of perks decision-making and acts, and stock investors perks motives, and persuaded effect related theory, and stock investors message sources; third chapter for research method, describes research object and sampling way, and research schema, and research assumes, and questionnaire design, for reliability and factors analysis; fourth chapter data investigation analysis, will recycling questionnaire for Commission whole analysis; fifth chapter conclusions and recommends. Website text on financial information to investors to buy shares of motivation and behavior profiling, hope's investment in this research can bring to this investor alert, to avoid the occurrence of large investment losses caused by shame.