Advertisement and Corporate Image and Stock Investing Willingness
碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 101 === The purpose of this study is to image advertising for the financial industry and the general public to explore their awareness of the company’s image. In order to understand the general public awareness of the company’s image and their awareness of the risk...
Main Authors: | Yen-Fen Hsu, 徐衍芬 |
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Other Authors: | Min-Hua Kuo |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/82152091351908857393 |
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