| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 101 === This thesis is aimed at researching the Chinese education market in the Southeast Asia. Due to rising flows of communication in the global commercial market, language has become a main tool to facilitate trading. In the last decade, China has rapidly transformed to a rising global economic power. Therefore, learning Chinese has been a global trend that begins to have wide spread impact on our society.
Chinese education authorities set up Confusious Institutes and organizations across the world, while Taiwan also have Overseas Chinese Affairs Council, R.O.C.(Taiwan) to promote Chinese learning education overseas. Chinese and its culture over the past decade have raised considerable attention across countries, especially in Southeast Asia. The major institutions of Mainland China and Taiwan have been devoted to promoting exchanges and accelerating cooperation with the governments and the locals in Southeast Asia.
Southeast Asia presents a deeply rooted historical relationship with China .There are many Chinese descents in Southeast Asia. Learning Mandarin is not only for the need in commercial market but it also indicates a continuation of Chinese traditions and cultures.
The research content will introduce and analyze the scale of Chinese education market and their current framework in Chinese learning. Countries including Indonesia, Malaysia, Singapore, Vietnam, Thailand and also other countries in Southeast Asia are within the scope of our discussion. The thesis will cover a wide spectrum from instructors, textbooks and materials, to certification in learning Chinese.
In addition to the literature, we also collect periodicals as well as related news from different parts of the world. With the aid of information collected, we are able to systematically analyze the Chinese education market and gain a clear picture of this growing market. Besides, we have interviewed the people in the industry contributing valuable inputs and views .We also further realize how the Chinese education market functions and to what extent it may have influential effect.
The last part of this study will investigate in Chinese education market in Indonesia, in which along with other Southeast Asian countries have experience severe restriction and destruction. A recovery and reconstruction of Chinese education bring about astonishing resurrection of Southeast Asia prosperity. We hope that this study will provide the aspiring Chinese learners, people interested in teaching Chinese and the related government agencies with a more comprehensive picture of the Chinese market in Southeast Asia.
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