The Own Branding and Manufacturing strategy of Taiwanese Electronic Business

碩士 === 東吳大學 === 會計學系 === 101 === Loss of sales and market share are main risks for electronic firms of Taiwan when they face the keen competition from powerful rivals. Therefore, this dissertation investigates the business model of Apple Inc. as the benchmark and moderately integrating this module w...

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Bibliographic Details
Main Authors: Yi-Sheng Chen, 陳易陞
Other Authors: Chia-Ying Ma
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/58746464221876262902