| Summary: | 碩士 === 東吳大學 === 國際經營與貿易學系 === 103 === In this study, in view of the rapid development of e-commerce activities, making online transactions become the most popular way to trade. Due to scientific and technological advances in technology changed the consumption patterns of the population, whether it is food, clothing, housing, transportation, education, music ... and so on, can move through the network one finger, and transparency of commodity information network, competitive prices, convenient way to pick up large number of people are attracted to Internet shopping.
Similarly, the e-commerce market in mainland China is in full swing to develop e-commerce site in China and Taiwan are facing different external environment, coupled with differences in resources of the site itself, making the cross-strait e-commerce site toward the different business model development. E-commerce on both sides not only brisk performance, was optimistic about the development trend of the next estimate by the Institute for Information Industry, Taiwan 2011 e-commerce market reached NT $ 4,300 million, an annual growth rate of 20% by the Swiss; credit pre-policy report that e-commerce is the fastest growing industry in China in the next five years, the growth rate may reach 400%. Mainland China's e-commerce leader Alibaba, announced plans to invest one hundred billion yuan construction of logistics system, which means that China's online shopping market prospects certainly.
Yahoo! Canada with mainland China on the Taiwan market market Alibaba as the main object, and to explore several dimensions: logistics, cash flow and information flow found in the company's background information Yahoo! Yahoo! accounted for some basic advantages, Alibaba lead over other competitors in the overall gold logistics system integration. Comparison of cross-strait the electronic commercial property website in the business model and analysis of these points What are the pros and cons of a borrow environment for Taiwan enterprises to actively expand the mainland market.
Keywords: B2C e-commerce, customer relationship management, logistics and cash flow information flow
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