Analyzing the Critical Factors of Site Selection for Bank Branches Relocation: Application of Analytic Network Process

• Main Authors: Chen, Hui-Wen, 陳惠文
• Other Authors: 胡凱傑
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/g7w58r

碩士 === 東吳大學 === 企業管理學系 === 101 === Since the Taiwan government has opened the establishment of new banks, the number of bank branches becomes saturated, which leads to the authority restricts the issuance of new bank branch license. All banks move their branches to the most profitable districts through bank branch location strategy. There have been numerous studies discussing the selection of branch locations. Existing studies of criteria for bank branch selection are also rich whereas most of them are focused on establishment of new bank branches which do not completely match with the current needs of bank relocation decisions in Taiwan. Therefore, this research aims to analyze and induce the key factors of bank branch relocation through literature review, and elicit experts’ preferences through DEMATEL-based analytic network process (DANP) to evaluate key factors. Population and transport facilities have been considered as the main factors for new bank branch site selection. However, one of the striking findings of this study shows that the district attribute has become the critical criterion for evaluating relocation sites. In addition, both future development plans and comprehensive development plans are also becoming the critical factors for bank branches relocation.