The Exploration of Taiwan Popular Music Production Outsourced Partnership by Social Exchange Theory

• Main Authors: CHUN-MING HO, 何俊明
• Other Authors: 王超弘
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/31146626999076738378

碩士 === 東吳大學 === 企業管理學系 === 101 === The popular music industry in Taiwan has been developing since 1930s. Taiwan has played a very important role in the Chinese pop music, especially in the aspect of music production processing. The booming market of Taiwanese popular music began in 1980 and started to have outsourced music production mechanism. Popular music production mechanism involved with complex processes and professional jobs. From mechanical recording process to digital recording process, the pop music has also evolved in many professional aspects. On the other hand, music production has been conducted from a simple music-oriented to planning-oriented. The only thing which is not changed is that the music production process is required by the two sides to reach a final conclusion. This research is conducted by using social exchange theory. The framework of this research is to build up outsourced partnership in popular music industry and to realize the important factors of interaction between recorded companies and outsourced vendors. This research was completed by purposive sampling interview questionnaire. With the applying social exchange theory into the research and the analysis of the data, we can figure out some factors in the popular music industry. Also, with the help of interviews by seven experienced executives of popuplar music in Taiwan, we can realize the actual development and management process of this industry. The research is divided into (1) for academic purpose, the establishment of the system affects the music production outsourcing partnership research model for future researchers (2) in terms of practice, providing reference to those outsourcing vendors to ensure the success of outsourced music production system.