Factors Influencing Usage Intention in Mobile Phone Services – an Extension of TAM
碩士 === 靜宜大學 === 資訊碩士在職專班 === 102 === This study aimed to investigate the factors that affect the willingness of using mobile phone service. Through technology acceptance model (TAM), it added factors on effects of personal use, perceived enjoyment, perceived price, perceived risk, and also external...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30549621306649374317 |