Posting Articles to Vent Negative Emotions on the Internet: The Case of Unsatisfied Travellers
碩士 === 靜宜大學 === 資訊碩士在職專班 === 101 === The study was investigated that the travelers who are used to sharing their dissatisfied feelings on the Internet websites. In this study, the Internet questionnaires were used to analysis as the research data which were analyzed by structural equation modeling....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90604886719820193024 |
| Summary: | 碩士 === 靜宜大學 === 資訊碩士在職專班 === 101 === The study was investigated that the travelers who are used to sharing their dissatisfied feelings on the Internet websites. In this study, the Internet questionnaires were used to analysis as the research data which were analyzed by structural equation modeling. Moreover, the research participants were the consumers who had experienced the terrible travel experiences during their trips and were used to posting the feeling on the Internet before. The results showed that the self-efficacy had positive impact on the dissatisfied consumers’ will to post articles. Posting willingness and Social Support had positive impact on relieving feelings. Social support had mediating effect for the dissatisfied consumers’ relieving mood. Hence, it also meant that the effect could be significant if the dissatisfied consumers’ posting articles with Social support.
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