The Study of International Market Entry Strategies for MIT Smile Logo Product – A Case Study of Company A in Taiwan
碩士 === 靜宜大學 === 國際企業學系 === 101 === The market opening and rapid development of Mainland China successfully became the power engine for a domestic market of 1.3 billion population. Selecting the most appropriate entry strategy is one of the key factors of a successful operation in China. The extant s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26688946294117657921 |