A Study of the Key Success Factors of the Hair Salon Industry

• Main Authors: Tsai, Yudu, 蔡侑都
• Other Authors: Lin, Jinying
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84870933128821246960

碩士 === 靜宜大學 === 企業管理學系 === 101 === The hair industry exists to bring people to the beauty and hope. In recent years, professional salon set up having sprung up. The competition between the domestic salon increasingly the more intense. Addition to original professional hair technology, should grasp the critical success factors to improve the quality of services effectively retain customers and increase profits to achieve the purpose of sustainable management. The study focused on hair salon industry in Taiwan. The first step choose four measure dimensions and eighteen items for key success factors pertaining to the hair salon industry. Second, we selected six independent stores and six managers to answer questionnaires. Then, we used analytical hierarchy process(AHP) to get key success factors of the importance and priority order. The results of the study is showed as follows. The order of importance in the AHP measure dimensions is(1) quality of service (2) site conditions (3) store environment (4) promotions. Thus, we deleted it. The order of importance in the AHP assessment criteria, the first former eight items exceeding to 0.05 is: (1) professional salon technical standards (2) service on-site clean and tidy (3) designed to meet customer demand for service process (4) on-site personnel quality of service (5) with the customer interaction level (6) the parking convenience (7) the designer service quality (8) the location of the shop and shopping district. The hierarchical structure of the proposed key of success factors can be used as domestic salon industry and operating reference. After a comprehensive analysis, manager of the respondents agreed that “quality of service” of hair salon industry business in Taiwan are most important in the developing direction.