| Summary: | 碩士 === 中國文化大學 === 資訊管理學系碩士在職專班 === 101 === Due to the mature network technology and e-commerce to flourish in Taiwan, which "Internet auction" is the most extensive discussion and research one of the top-ics.However, the research of online auction rarely for innovative business models "Bargaining Auction "( the lowest and unique bid is the winner) to do more in-depth discussion,in the past.
In order to further Analysis this mode of consumer behavior, the study will use the the RFM customer value assessment methods and data mining analysis to identify the cluster results.And analyze the characteristics of this variable. Customer segmentation as the number of each cluster.Then, selected and analyzed the most obvious of cluster characteristics. Construct a model which can be forecast again consumer behavior of customer.
Preliminary findings available for future researchers to the develop marketing strategies.Take of results stimulate consumption and developing new customers.
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