The Influence of eWOM Source Credibility and Product Involvement on Travel Product Purchasing Intention.
碩士 === 中國文化大學 === 觀光事業學系 === 101 === The consumers can search for information and spread their experiences as eWOM messages via diverse forms. However, the variability of tourism product mix is comparatively higher than physical products. It emphasizes the importance of studying the source credibili...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54242606518281387098 |