| Summary: | 碩士 === 中國文化大學 === 新聞學系 === 101 === The study is based on the theory of Historicl School, Weber (1958) The Protestant ethic and the spirit of capitalism which advocates「Exam the economic activities under the historical development of cultural entirety」, it may explains the action of international aid from Taiwan people. Under the basis, the research has classified, summarize and sort-out of three factors from possible factors and papers that「Never being mentioned or rarely valued」. They are Demographic factor, Psychological factor and Social, Cultural and Environmental factors. The research will base on these three factors to build research framework and hypothesis, in addition, verify it through questionnaire.
The questionnaire is processed by Purposive Sample, the donors of The 2011 off the Pacific coast of Tohoku Earthquake among streets are the main target group, after deducting ten copies of invalid questionnaire, acquired 374 valid copies in total. Statistical analysis showed that demographic factors are significantly associated with donating behaviors besides gender and religious beliefs; however, Psychological factors and Social, Cultural and Environmental factors were unable to verify a direct relationship with the donation behavior, but still found donors in the Psychological factors mainly consider the factors altruistic factors, followed by the spirit of self-interest, self-serving material least donors adopted; Social, Cultural and Environmental factors verified the speculation of research, including the relationship between Taiwan and Japan, link degree among person and Japan are the main considerations of the respondents.
Many countries are dedicating to build a fine disaster response mechanism in recent years. Related studies and projects are no longer unimportant to the authorities. However, the budget that allocated from taxes is unable to reach the requirement once disaster happens, and related agencies, is often limited by the laws and regulations that they are unable to earn their own profit, encountered difficulties to maintain the organization normal operation becomes problems, not to mention saving people. Therefore, how to acquired community donation in effective ways is becoming important. In this study, the research found that in the final for the media and Internet communicators, the Way, the community, and the follow-up study investigator to provide relevant recommendations as a reference for future development or the follow-up study.
Keywords：International disaster, Donation behavior, Historicl School
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