The Effect of Television Media Image on Audience Viewing Behaviors Intended

碩士 === 中國文化大學 === 新聞學系 === 101 ===   In Taiwan, with combination of satellite technology, the broadcast and cable TV has been released in public successively since 1993, the installed rate of cable TV has been dramatically soaring at 80% because of the variety of television programs (Liuyou Li, Chen...

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Bibliographic Details
Main Authors: Chang,Yating, 張雅婷
Other Authors: Lo, Yenhung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/68184846006810935559