The Moderating Effect of Marketer Trait on the Relationship between Leader-Member Exchange and Job Performance

• Main Authors: Hsu, Chin-Hsiang, 許欽翔
• Other Authors: Mao, Hsiao-Yen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/12086083863995719301

碩士 === 中國文化大學 === 國際貿易學系 === 101 === For most organizations, to enhance employee’s job performance is extremely es-sential. Because the employee’s job performance is important to maintaine the competi-tiveness of enterprises. Therefore, the enterprise now more and more require the job performance, so how to enhance employee’s job performance is a very important goal of the enterprise. Many factors could affect job performance. In this study, leader-member exchange as independent variables to discuss the relationship between leader-member exchange and job performance. The subject of this study is the employees of any industry, and data were obtained by means of questionnaires. A total of 330 questionnaires were sent out and the valid questionnaires were 296. Then a hierarchical regression analysis was taken to verified hypothesis of this study. In addition this study also want to know whether the marketer have a moderating effect on that relationship. Empirical data show that leader-member exchange is positively associated with job performance. And this empirical data also find the moderating effect of marketer was supported. Practical suggestions, limitations and future of the study are also provided to follow-up studies.