The Relationship between the Level of involving in Cultural Creativity and the Wellingness of Employeement-Experiential Value as a Moderator

• Main Authors: Mou,YuPing, 牟俞萍
• Other Authors: SHIH,KUANG-HSUN
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/38786695712520344272

碩士 === 中國文化大學 === 國際企業管理學系 === 101 === Wave of globalization in recent years, Taiwan's industrial transformation and up-grading pressures facing many traditional industries have gradually lost industrial competitiveness, so the era of knowledge economy to how to explore and nurture the potential of emerging industries, as the future new impetus for economic growth , is the government to promote industrial policy priority. 2010 through the development of cultural and creative industries provide a method to assist industrial development of cultural and economic environment, but also to stimulate a new wave of cultural and creative industries in the market economy. 2010 Taiwan's cultural and creative indus-tries in the total turnover of up to 660 billion yuan, compared with 2009 growth of 16.1%. Cultural and creative industries is bound to form the next wave of industry competition. Ministry of Education statistics at this stage the number of university graduates as 232,448 people, but the unemployment rate was as high as 4.83%, gener-ally graduates find their work interesting, cultural and creative industries are now emerging industry to how to improve the employment of graduates willingness to must begin with education aspects, in order to improve college students on the cultural and creative industries involvement in school curricula or by adding industry-university cooperation or internship programs for college students in order to enhance the value of the cultural and creative experience and increase employment aspirations; this study investigates the enhance the cultural and creative involvement and added value of strengthening employment experience willingness to study sample college graduates, sampling the range of Taipei and new Taipei, using convenience sampling. Based on findings suggest that colleges and universities to re-design courses into the curriculum content and the cultural and creative students in order to enhance the involvement of cultural creativity and enhance the cultural and creative industries graduates in the employment.