| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系 === 101 === Rice is the most important crop in Asia, although Thailand has a strong tradition of rice production and become the world's largest exporter of rice, but with the international competitiveness in rice exports market led by the process of globalization, more emphasis is now being placed on promoting export competitiveness. This study is useful to study on Taiwan consumer’s preference in buying Thai rice.
The previous studies about rice state that, there is some economic factors of rice that they are strongly pursue to the consumers intention. However, the meta-analysis result in this study not only shows the influences from the economic factors but also indicated that there is a culture factors that plays even more attraction to consumer’s intention. Then the study conducts the survey to common rice consumers and rice venders in Taiwan. Finally, the result addresses out that key factors influenced to Taiwan’s common rice consumer in purchasing Thai rice is Countries of origin, but for Taiwan’s rice venders, they seem to pay attention to rice quality.
|
|---|
