The Effects on Brand Image, Word-of-Mouth, and Perceived Value on Consumer’s Smart Phone Purchasing Intentions：Herding Behavior as a Moderator
碩士 === 僑光科技大學 === 企業管理研究所 === 101 === Due to the growing of information technology, smart phones bring customers with new experience. The Apple iPhone has been enjoyed by numerous of customers with it’s special functions since the iPhone entered the market in 2008. Also, it had created a fierce comp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a68bgu |