The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 101 === This study aims at investigating the purchase intentions of Taiwan young people for sport products by taking advantages of such factors as culture, impacts of country, brand image, perceived quality, perceived value and sponsorship. A survey questionnaire cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w4nf48 |