The Trading Strategy of Mongolia Cashmere Market

• Main Authors: Munkhtuul Batbayar, 巴永欣
• Other Authors: Jerry T.Yang
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/67761164134919970145

碩士 === 國立聯合大學 === 管理碩士學位學程 === 101 === This research examines the trading strategy for Mongolian cashmere market and provides a list of suggestions to improve the efficiency and productivity of Mongolian cashmere products. Over 43 per cent of Mongolian households depend on livestock herding for some part of their incomes, most of them on goat herding, and provide income and employment for over 30 per cent of the population. Mongolia is the second largest raw cashmere producer in the world, producing over 20 per cent of world supply to China. Nevertheless, only about 30 per cent of the raw cashmere is used for producing high value added cashmere product, the capacity utilization rate remains low at all stages of production, and processing factories are losing their competitiveness. Our contribution is fourfold: (1) introducing Mongolian cashmere market; (2) identifying significant factors with respect to textile production; (3) providing a case study of the leading company in Mongolian cashmere industry to analyze their operational efficiency; (4) concluding this research with a list of suggestions for improving the economic value of Mongolian cashmere products as a whole. Our results shed light on the trading strategy of Mongolian cashmere products.