Local Governance and Cultural Communication of The National Hakka Day-A Case Study on Miaoli City

碩士 === 國立聯合大學 === 客家語言與傳播研究所 === 101 === Taiwan has a wealth of reclamation history in the early days. In recent years, many spouses from Southeast Asia have become new residents of this country; these ethnic groups make Taiwan into a fascinating and rich multi-cultural society. There are over fou...

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Bibliographic Details
Main Authors: HSU,SU-CHEN, 徐素珍
Other Authors: LU, LAN-LAN
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/sjf339
Description
Summary:碩士 === 國立聯合大學 === 客家語言與傳播研究所 === 101 === Taiwan has a wealth of reclamation history in the early days. In recent years, many spouses from Southeast Asia have become new residents of this country; these ethnic groups make Taiwan into a fascinating and rich multi-cultural society. There are over four million Hakkas in Taiwan, to commemorate the contribution of the Hakka people to a multicultural Taiwanese society, the Ripped Sky Festival as the National Hakka Day falls on the twentieth of the first month in the lunar calendar. The Hakka Affair Council of Taiwan is now presenting“The National Hakka Day” via the mode of “planned by the central, processed by the region”. Thus, this research is based on the concept of “governance”, with multi observations and analysis of “cultural governance”, “local governance” and “community governance” in several Hakka communities in Taiwan, and to observe the application of the sources, budget, the relationships and memories between the community and the festival, and also to reach the goal of the culture communication of Hakka. This research is based on in-depth interviews, participant observations to analyze the performance and development of the festival “National Hakka Day” in Miaoli city. According to the research, we have found out the following results: I. Based on the regional experiences, the topic name and the main theme of the festival have been named as “Ripped Sky” over these years. II. The integration and application of resources for the festival are insufficient. It has lack of private organization’s participation. The operation of the festival is still based on the dominative “command and obey” mode of interactions between government and local folks. III. The “National Hakka Day” is take place in the local communities for the purpose of “community propagation”. IV. The purpose of holding the “National Hakka Day” is to enhance the ethical identity of the Hakka community. V. There are several barriers and difficulties to develop the “National Hakka Day“. Thus, more attractive activities and highlights for the festival are needed. The “National Hakka Day” festival represents the renaissance and the continuation of the development of Hakka culture in Taiwan. For the Hakka communities, the “National Hakka Day” is much more important than the “Hakka Tung Flower” festival. In order to promote and deepen Hakka culture via the festival, the organizer should integrate the resources and the budgets, deepen the cultural implications of the “National Hakka Day” via public propagation, to establish information exchange and communication platforms, to stimulate private organizations to participate in public affairs and expand the essence of public and community services to different generations with incentive rewards. Therefore, the “National Hakka Day” will be very exciting and will receive a lot of expectation from people in the future.