Role of Tweets in Leveraging Brand Equity Case Study: CV. Maicih
碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === In this research, writer investigated the role of tweet in leveraging brand equity. We analyzed how tweets can develop brand knowledge. Using a case study approach, an Indonesian local small medium based company named CV. Maicih, writer examined the key points...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86572149169476616026 |