A CASE STUDY OF MARKETING STRATEGY ON COMPANY TURNAROUND

碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === Saturated market likely happens once a product is in maturity stage of product life cycle. Many companies are already aware of the problems of market saturation of their industry and start having early intentional designed of their product or service for repla...

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Bibliographic Details
Main Authors: Revina Natasya Kiran, 鍾惠珍
Other Authors: Day-yang Liu
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/14700900017541751895

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