A Case Study of Network Approach Strategic Management on Video Game Developers in Indonesia

• Main Authors: Wijanarko Sukma Pamungkas, 巴隆喀
• Other Authors: Day-yang Liu
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/56525949561236590486

碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === In these past 5 years, economic growth in Indonesia is climbing and may expand more in 2013. Micro, Small and Medium-sized Enterprises (MSMEs) are one of the key sources of economic growth in Indonesia. Many firms from the same industry form a business community, and it can become a network of inter-organizational relationships or business networks for the firm. SMEs need to implement network approach strategic management by managing the business networks they had and creating business strategy based on the networks’ resources and competencies to gain competitive advantages. In order to grow using network approach strategy a firm should know what’s the nature of the business environment where they reside and formulate business strategy that define what resources and competencies the company possesses by itself, and what it aims to acquire from external organizations and what kind of linkages it needs to have to access those required external resources and competencies. It needs also be concerned with the resources and competencies that the existing relationship portfolio provides and the means of developing and exploiting that portfolio. And implement the strategy by doing strategic management activities in networks.