A Study on the Interface Layout and Interaction Style of Mobile Social Application

• Main Authors: Guan-shu Hong, 洪冠舒
• Other Authors: Chien-Hsiung Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/11296036597904082486

碩士 === 國立臺灣科技大學 === 設計研究所 === 101 === In the recent years, more and more multimedia messaging service applications are available in the market and one after another with the fast development of the mobile communication technology and the smart phone. The multimedia message service applications not only take place of the existing simple function of the mobile text-message, but also transform the living style of the ordinary people. A brand-new virtual community appears, accordingly. In the near future, this trend is sure to come into being. Multimedia messaging service applications, such as “Line”, “WeChat” and “KaKao Talk” as explored in this study. They have as many as more than 100 million users. They also create their own mobile community in their MMS applications. The experiment in the study includes two stages: (1) The pilot test: It includes the investigation of MMS applications’ interface usability, operating style and user interaction satisfaction. (2)The validate experiment: Based on the results generated from the first stage, the independent variables are identified. This research study focus on the mobile social applications of MMS interface. The validate experiment was planned based on a 2(levels of layout styles) by 3(operation modes) two-way ANOVA design. There are two levels in the independent variable of layout styles: (1) Grid layout: information from mobile community has been organized in 3×3 grid. (2) Vertical continuous layout: information has been organized like a vertical list. There are three levels in the independent variable of operation modes: (1) Jump button: click this button will jump to another screen of control. (2) Popup button: click this button, the control panel will visible in the same screen. (3) Advanced button: this button has two different control mode, short click mode and long click mode. Based on the experiment, the results regarding user task performance, system usability scale (SUS), questionnaire for user interaction satisfaction (QUIS), and user experience can be obtained. The generated findings of this research study are as follows: (1) More information on the same touch screen can improve users’ task performance. (2) Using operation mode with brief process can enhance users’ task performance. (3) In the validation experiment, with enough practice “Advanced button” performs the best in most of test. (4) From the result of SUS, grid layout is much better than vertical continuous layout, and popup button is better than other operation modes. (5) The results from QUIS data analysis showed that popup button is better than other operation modes.