| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === Before 21th century, traditional printing has already become a very mature industry. Under full development of Europe, America, and Japan, either hardware equipment or quality of software system are qualified enough to satisfy the demand of the market. Therefore, paper production in every country has already been in a high blooming or even oversupply situation. In recent years, as the environment protection and carbon reduction are been highly respect, and development of the digital printing, invest in digital UV printing is an alternative for tradition industry to reborn. After having the skill of using digital UV printing, they found that the traditional skills in printing are not important anymore. The quality of printing are totally depends on the level of equipments. In the market competition, the key points are the variety and the quality of product and also the way to promote the product.
The purpose of this research is to know digital printing industry in Taiwan and focus on the way of promotion, analyze it, and propose a structural discussion of the future of the market in Taiwan. After discussing with the expert scholar related Researcher will collect promoting tools, consumer behavior, five forces analysis, SWOT analysis and discussion of marketing mix from recourses and conclude some questions related. After that, researcher will interview and make questionnaires for the companies in the field. Through this way, the researcher hopes to understand the management strategies and promoting mode of the companies. Moreover, through analyzing and induction, the researcher hopes to make some related advises of promotion and management strategies for the future market.
As the competition of traditional printing industry heat up and the reduction of the profit, invest in digital UV printing is a good choice. Under a new industry competition, how to elevate the competitive advantages and having effective promoting strategies will be the way for companies to develop digital printing industry. Researcher also hopes that this research become a reference for companies.
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