Predicament and Business Strategy of Digital Still Camera Industry

• Main Authors: Yao-Jen Chang, 張耀仁
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/25675998761902445751

碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === The emergence of digital imagery and the digital technology has brought an especial revolution to photography industry. Digital still cameras rise along with the fall of the old school film camera industry and photo developing studios. Technology advancement has been expediting massive expansion of the worldwide internet and 3G communications systems. Smartphone is rapidly gaining popularity and changing lifestyle with its multi-function and internet-connection in any time and any where. Consumers are connected to their friends and family, who now can witness and celebrate each others’ biggest moment in no time. People start changing their living habits while smartphone photo quality has been improved.Though smartphone quality is an inferior while compared to digital camera, it can be fulfilling on sharing photo to online network or through smartphone applications. This new living habit has broke the higher image resolution competition game rules among digital camera industry. Smartphone as a potential replacement of digital camera, become a serious threat to entire digital camera industry. The study using SWOT analysis and Blue Ocean strategy as main structure. Interviewing representative personages to understand current circumstances of digital camera industry and the impact of smartphone on digital camera market. According SWOT and Value Innovation of Blue Ocean strategy for digital camera industry which solving the problem it is now facing and creating Blue Ocean market for long term bright future.