Corporation Value Innovation - A Case Study of Trend Micro Inc.

• Main Authors: Jeffrey Cheng, 鄭朱弘毅
• Other Authors: Chiung-Ju Liang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/43593323833927885016

碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === Traditional corporate competitive strategies are often set to maximize the corporate benefits, on the basis of resource re-allocation within the industry. Corporation survival strategies nowadays, on the other hand, are more focused on the creation of new corporate value, through innovations and cooperations. Value innovation plays an important role for a corporate to keep in a good shape in a continuously turbulent environment. By taking a case-study approach, this arcticle is aimed to observe the innovative business activities for a chosen case in depth. A series of real-case examples are described in this article to illustrate how the selected case company, Trend Micro, leverages its core competency, face its operational risks, and shape its value innovation strategies.