| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === The demand of electricity is continuously strong and the major power generation is from the coal-fired power plants, which caused the serious effects of air pollution and carbon emissions in Mainland China. Meanwhile, due to coal mining costs and rising prices, the prices of coal-fired power generation will be rising inevitably. Furthermore, 311 Fukushima incident occurred in Japan, the safety of nuclear power plants and the nuclear waste disposal problem are strictly reviewed. In addition, the hydroelectric is with its natural restriction, wind power generation, which the technology and the economic scale are more mature, is one of the options of developing renewable clean energy. Regardless of the ‘11th Five-Year Plan’ or the ‘12th Five-Year Plan’ are moving in the direction of renewable energy and energy efficiency in China.
This study reviews V’s wind power industry competitive strategy to proceed to the analysis of the status of wind power equipment manufacturing enterprises in Mainland China and induces the competitiveness analysis methods of the industry. Wherein, the external environment analysis in commonly used PEST analysis method, which include political, economic, social and technological aspects of itemized analysis, to study international companies wishing to enter the competitive environment, the Mainland China government (the visible one hand) control. Meanwhile, Porter's five forces analysis for competition among industry competitors, potential entrants, suppliers, buyers and substitutes will be introduced to explore the internal competitiveness and the entering advantage of the V company. Finally, the SWOT analysis will cross analysis and recommendations for the V company to enter the emerging market environment competition will be proposed.
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