Investigation and Applications of Consumer Behavior and Word of Mouth Marketing - With the Young Smokers as an Example
碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === Due to the legal requirements for tobacco marketing is getting severe, it is now some or all forms of tobacco advertising are banned in many countries. Under the circumstances, the tobacco market scale is narrowed down year by year around the world. In Taiwan, s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95124286397923651923 |