| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === The purpose of this study is to explore the logistic strategy of Taiwan’s B2C industry. By looking down into different shopping platform’s business demands and product category, this study is aiming to understand how each platform set up the goals and mode of their logistic strategy then pointing out their advantages, disadvantages and the bottleneck. By doing this study hope to provide a basis for shopping platform and logistics industry who wish to enhance the competitiveness of the service in the future .
The finding of this study is that the positioning of platform operation, financial service, the ability of technology information, the quality of suppliers, number of vender and product, warehousing function and the integrate ability of logistics industry will all influence the direction of the logistics strategy. The conclusions and recommendations from this study can provide a reference for platform industry, logistic industry and educational institutions who wish to elect the logistics mode, personnel training and enhance the competition.
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