A Case study of International Strategy of ATM Business

• Main Authors: LIN YUNG MING, 林永明
• Other Authors: Day-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/55768003321933755322

碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === With the impact of globalization and internationalization, enterprises from the past simply trade exchanges to the complex form of direct investment, foreign direct investment or action to set up overseas branches growing Sheng. Enterprises in order to maintain their competitiveness in order to facilitate the international stage to show their luster, in pursuit of lower costs and close to the potential market through foreign direct investment or in the form of the establishment of overseas branches, all enterprise permanent continued survival and rights of corporate shareholders. The new career is a form of foreign direct investment, new career in production, economies of scale and economies of scope on technology research and development, and reduce the impact of different cultural factors. In addition, the new cause to avoid the distrust of the Government of the host country for foreign enterprises and joint venture new business can bring cost-sharing, risk reduction benefits. Due to their location, abundant labor, low wages, cheap land rent and set up factories in lower cost, and the majority of the potential market, mainland China, has become a favorite of the international business owners investment. Domestic empirical research for international companies to invest in the mainland's operating performance in the past, there is no consistency of conclusions, but pointed out that investment in the mainland have many operational advantages, including: labor, tax incentives, and market development potential factors according to their research. therefore help to enhance the ability of the international corporate profits. In summary, this study will explore international companies to invest in a range of different geographical regions of the impact and the importance of the international corporate market value and operating performance, and further study of international companies, the mainland investment whether it helps the company market value and operating performance improved.復原編輯Alpha