The Influence of User Customer Value and Corporate Image on the Continuous Usage Intention-Using Corporate Blog characteristic as an Example

• Main Authors: Chun-sheng Hsieh, 謝鈞盛
• Other Authors: Hsiao-Lan Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/08133022179209756532

碩士 === 國立臺灣科技大學 === 資訊管理系 === 101 === The competitive environment in the world, enterprises in order to maintain a sustained competitiveness through information technology into the resources, marketing and services, and more effective use of Internet resources. Enterprise use the resource on the entity service and Internet service in order to create a corporate image, through the corporate blog. In addition, companies care about customer value is more than the corporate image, Special in 2004,Vargo and Lusch Service-Dominant Logic (SD logic)(2004), changing the marketing viewpoint of the past. In the past literature, Expectation Confirmation Theory of users for the system are satisfied with the continued use of the wishes of factors, but the lack of using the system's characteristics affect the user's. Therefore, the study was to investigate the users to use the corporate blog, the corporate blog characteristics of corporate image and customer value, expectation confirmation theory dimensions investigate the research model developed by the continued willingness to use the corporate blogs. The results on the research (1) user through corporate blogs characteristics, in addition to the interactive, where the rest are significant positive relationship.(2) the user is positively related to the corporate blog corporate image with the user's perceived usefulness.(3) the user's customer value for the user satisfaction is a significant positive relationship.(4) expectation confirmation theory dimensions Individually significant positive relationship.