The business strategy of Taiwan P&;C insurers entering China market - A case study of Fubon Insurance

• Main Authors: Tsai-Ping Huang, 黃彩萍
• Other Authors: Day-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/22795997997115119800

碩士 === 國立臺灣科技大學 === 財務金融研究所 === 101 === Taiwan's insurance market is saturated, the indicators are not growing conditions, has become the best way to expand their business overseas. Mainland China the past two decades, the overall economic output of the world economic interaction, increasing with the evolution insurance globalization, Taiwan Insurance If you want to expand the stage, the insurance market in mainland China is undoubtedly the most suitable for the insurance industry in Taiwan Show the fist place. China and Taiwan is a completely different economies, see may not be able to get hold of, mainland China's economic and political closely integrated, the terms of the insurance market, 75% of the Market share is owned by the top five insurance companies, the top five are state-owned enterprises or central enterprises enterprises, is a standard oligopoly. This study for the case company how this highly oligopolistic market, to show its operating strategy, how in this vast market of the covers on select niche point of accession to the WTO, how to use the same paper, the same kinds of advantages and other foreign competition, and how the mainland Chinese cooperation to create a win-win.