The effect of service and corporate image on brand evaluation-An empirical study on bancassurance of life insurance industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === In recent years, the internationalization and liberalization in Taiwan financial markets have increased the competition among local banks and the margins of loan has declined continuously. Under this circumstance, revenues from operation charges, such as premium...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89720532659022462773 |