| Summary: | 碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 101 === With the digital era coming,the ability of computer is getting more and more important. People nowaday cannot live without digital equipment.Due to all those reasons,to broaden one’s view of technology is inevitable.This is a study of iPad of technology acceptance model(TAM),it investigated user’s “Perceived Usefulness”,“Perceived Ease of Use”,“Attitude towards Using’ ,“Intention to Use”,and find out“System Quality”,“Computer Self-efficacy” from the literature review.Through those five factors,We are able to understand user’s behavior toward iPad.The outcome of the research point out that“Perceived Ease of Use”is the most important factor that affects user's behavior.“System Quality”and“Computer Self-efficacy”are significant affect user’s “Perceived Usefulness”and“Perceived Ease of Use”.Consequently,we suggested the Computer manufacturing industry take “System Quality” “Computer Self-efficacy”into consideration when improving their digital products .
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