| Summary: | 碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系碩士班 === 101 === As the health concept is popular, exercising has become a part of life for people who always busy. Badminton has become the Taiwan top 10 sports in recent years. The badminton market gets bigger because of people keep joining in and still continues to increase. Many badminton brands are trying to build a standard system of visual scheme on counter display in order to make better brand images in these years.
This study visited 22 sports physical channels as sample to know the current situation of visual scheme on counter display of badminton brands. Most of channels have set 1~2 brand conters in their shops and the most popular brands are “Yonex”, “Victor”, “RSL” and “Lining”. Badminton brands usually focus on visual design of display on their own conter and used 3 exhibition ways to display:”immotility fixtures”, “motility stands”, “motility racks”. Brand’s logo, main color of counters and the brand’s color are used on conter design. Also, the sporting stars and products pictures are used for decoration.
After interviewed to the channel owner and received the questionnaire from consumer, both of them are positive to have the change of visual scheme on conter display in badminton channel. Setting the brand conter areas could help the shop more impressive. Consumers would stay longer and consume more products. According to the study, there are 76.3% consumers shopping in physical channel and accepting the brand image from brand counters.
In conclusion, the results of this study: the changing of badminton brand is successful but still has some different thinking from brands, channel owners, and consumers. Hopefully, this study will give recommendation to the badminton market researchers, badminton industry workers or channels owners.
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