A study of cultural and creative product design of micro entrepreneurs – The case study of little wooden products

• Main Authors: Shen, Shih Chieh, 沈士傑
• Other Authors: Lin, Po Hsien
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/2n9q7w

碩士 === 國立臺灣藝術大學 === 工藝設計學系碩士班 === 101 === Under the global business competition, the cultural and creative industry has already become a development trend in the world. In recent years, many young designers and craft creators in Taiwan develop their business and brand starting from micro-entrepreneurship. Inspired by the European and Japanese wood craft culture industry, this study also upholds the mission of exploring the micro-culture development in terms of the factors of small-sized wood products design, hoping to provide workers aspiring to develop in the field of cultural and creative industry with the thinking strategies for wood products design. This study is basically implemented in two phases. The first phase is a pre-survey experiment which sums up the design factors of the small-sized wood cultural and creative products through literature review of the existing design cases of Japanese and European wood craft brands. Taking the wood cultural and creative products developed by Wood Fun Design, a brand co-operated by the author and his friends, as the questionnaire analysis and verification objects, this study screens the small-sized wood product categories suitable for the micro-cultural and creative brand development and design. The second phase is designed to conduct a survey among 30 subjects who are professionals in the related fields, aiming to explore designers’ perception and preference in processing efficiency and design quality through factor analysis, multidimensional analysis and descriptive statistics of the survey results, and ultimately to reveal the design development process and design factors of small-sized wood cultural and creative products.