Opportunities and Challenges for China''s Education and Training Sector and their Implications for Chen-Li Education Group-Taking the K-12 Tutoring Industry for Example

• Main Authors: Shu-Ling Tseng, 曾淑鈴
• Other Authors: 林世銘
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10028086316314221213

碩士 === 國立臺灣大學 === 會計與管理決策組 === 101 === With decreasing number of children, uncertain education policies, lower requirements of entering colleges and multiple alternatives to continue higher study, the operation environment of educational and training sector is experiencing rapid and radical changes. Shrinking market size, changing operational model, market rebalance and over competition challenge Taiwan’s educational and training sector. Meanwhile, China is opening its educational and training market to foreign companies, making international players enter the sector to compete. By utilizing the case study method, this paper analyzes the three largest educational listed companies in China and consequently presents the landscape, challenges and opportunities for China’s K-12 tutoring industry. Following is our SWOT analysis of Chen Li Group, as well as Porter’s Five Forces breakdown of the company. Based on that, we establish Chen Li’s expansion strategy for China’s market. Critically, we discover the current operational model has inherent problems, which can be resolved by the internet model. Online educational service, in our point of view, will emerge in next decade to lead the sector’s development.