Design and Implementation of Ad Recommendation on Second Screen

• Main Authors: I-Ting Chou, 周怡廷
• Other Authors: Sy-Yen Kuo
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/69148699494935830234

碩士 === 國立臺灣大學 === 電機工程學研究所 === 101 === Ad recommendation is always an interesting topic for advertisers. However, it is difficult to predict user''s intent when given little information about the user. Since the smart TV, such as Google TV or Apple TV, is becoming more and more popular, there are higher probabilities for users to have access to second screen, which is an additional mobile device that can interact with the smart TV. Compared with traditional platforms, there are some novel features that we can take advantage of on second screen. We propose a framework of ad recommendation system on second screen device. The system utilizes extbf{future information} as a novel feature to recommend more appropriate ads to meet end-user''s demand.