A Study on Development of Leisure Tourism in Sea Cage Culture Zones-- A Case of Haikou Area of Hengchun Township

• Main Authors: Cheng-Jen Ho, 何政仁
• Other Authors: 雷立芬
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/85665419202153978653

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 101 === This research is focus on analysis the sea cage farming industry in Haico area of Hungchun township of Taiwan, except its original professional fishery farming production, looking for the feasibility of a hydrophilic nature of special ecological intellectual leisure and tourism activities. Through the research investigation, to collect the consumer awareness and preferences for sea cage aquaculture marine leisure and tourism activities. Also, by interviews with the government relative authority officers and the local business operators regarding to such area development program to get some opinion and intention。With the results of investing possibility study modules for such plan, research proved that, out of the original cage farming production, to run a duplicated business operation is positive and workable. According to the collected information through by the investigation and depth interviews found that, ratio of people like to attend the sea shore leisure activities is reaching 51%, and if plus the hidden preference part will be almost 80%. Obviously, people pretty much like such kind of leisure program. And the sea cage farming and tourism industry are all highly interested to joint with this development plan. Even the government authority already had very briefly area development plan. How to match the relative management regulation requirements and satisfy the consumer needs will be the major purpose of this research. Being calculated for the possibility of operating of the investment project, the NPV of the best investing module is NTD 45,632,261. , the IRR is 58.75%, and the return paid period just only 1.48 years. Thus, the information proved that, to invest such kind of leisure tourism program has its marketing worth and business operation benefit and the expectation is positive. Therefore, we recommend strongly, the government authority should promote the area whole package development plan and make the management law and regulation properly to match the requirement, in order to let the relative industry have highly intended to joint in such kind of leisure tourism business project. By this, people have their new and good place to go for seashore leisure activities, and the sea cage farming industry can develop their duplicated operation benefit except their original farming income, the tourism and the hotel have more tourist to visit due to the theme tour activities. Thus, the existing aquaculture industry and fisheries could have a more diversified economic value.